social media marketing

The use of social media in politics is a new phenomenon in communication research. Similar to integrated marketing campaigns where branding and dialogue are key to success, political campaigns are now using social media to establish the political identity of candidates, educate and attract voters, and disseminate information. Raise awareness, engage with the general public, and seek voting. Social media helps predict voter behavior in addition to traditional political analysis… Read More »Social Media and Politics – The Secret for Political Success